From Game & Watch to Game Watches [How Nintendo Put Zelda, Mario Bros. & Tetris on Your Wrist]

Game & Watch Designer Gunpei Yokoi Envisions Video Game Wrist Watches Back in the 70’s and 80’s computers were getting smaller—and quick. Technology was shrinking thanks to the miniaturization afforded by transistors and reductions in the manufacturing costs for integrated circuits. By 1980, technology was ripe for Gunpei Yokoi, a young employee at Nintendo, toContinue reading “From Game & Watch to Game Watches [How Nintendo Put Zelda, Mario Bros. & Tetris on Your Wrist]”

Nintendo Game Play Counselor (1989-2001) Mari Collier on Company Culture, Fan Engagement, & More [Interview]

Mari Collier was a game play counselor at Nintendo, but her full job title was Advanced Super Agent. That’s because she did much more than just helping gamers get through the difficult parts of their favorite Nintendo Entertainment System (NES), Super Nintendo Entertainment System (SNES), or Nintendo 64 games. She also read and answered letters,Continue reading “Nintendo Game Play Counselor (1989-2001) Mari Collier on Company Culture, Fan Engagement, & More [Interview]”

Seven Times When Nintendo Responded to Fan Mail in Awesome Ways, How to Write Them

Nintendo is famous for its incredible customer service. Over the years, many fans have learned first hand by wiring to the company. People send in gameplay questions, ideas for new content, or to pitch concepts for new games. No matter what your inquiry, you’re all but guaranteed to get a response from the world’s mostContinue reading “Seven Times When Nintendo Responded to Fan Mail in Awesome Ways, How to Write Them”